I was born in Rome and, before starting my carreer in advertising,
I lived in Italy, Somalia, Argentina, Spain, Belgium and I got a Master Degree in Economics.
In 1999 I started working as a copywriter at Bozell Brussels,
I then moved to Tonic Rome and finally joined McCann Erickson where I built a strong international experience.
I'm currently Chief Creative Officer @ McCann Worldgroup Italy
guiding all the agencies of the group, McCann, MRM, Momentum and McCann Live in the offices of Milan and Rome.
I've created national and global campaigns for Opel, MasterCard, Honda, Toyota, Chrysler-Jeep,
The FAO, Poste Italiane, Iberdrola, Alitalia, Rai TV, Brembo, Mutti, Fiorucci food, Unipol, BCC Bank, Enav, Coop.
With recognitions in national and international festivals, including Cannes Lions, Eurobest, Epica,
NY Festivals, I've served as a jury member at festivals like ADCI, ADCE, NY Festivals, London Brand Film Festival, ECHO, Mobius and many more.
There'd be more (like children, wife & dog)
but this short bio stops with the music activity that brings me in places like
this, this and that.

AWARDS
2024
ADCI - Best Use of Youtube, Mutti, "Il Gioco è a Tavola"
ADCI - Silver, Creative Effectiveness, Birra Raffo "Decisamente Pugliese"
ADCI - Silver, TV, Birra Raffo "Decisamente Pugliese"
ADCI - Bronze, Integrated, Birra Raffo "Decisamente Pugliese"
ADCI - Shortlist, Craft, Birra Raffo "Decisamente Pugliese"
ADCI - Shortlist, Comunicazione Pubblica, Casa del Jazz "Logo"

2023
ADCI - Bronze, Health and Pharma, Napisan "MoRE - Museum of Restrictions"
ADCI - Bronze, Outdoor, Napisan "MoRE - Museum of Restrictions"
ADCI - Shortlist, Design, Napisan "MoRE - Museum of Restrictions"
Epica - Shortlist, Napisan "MoRE - Museum of Restrictions"

2022
NC Digital Awards - Facebook Instagram Award, Bauli, "A Natale Puoi"
NC Digital Awards - Stories Award, Bauli, "A Natale Puoi"
Kantar Most Effective Christmas Ad - Bauli, "Il Natale di Bianca"
2020
ADCI - Gold, Integrated Campaign, L'Oréal "Donate your wrinkles"
ADCI - Silver, Healthcare, L'Oréal "Donate your wrinkles"
ADCI - Bronze, Promo and Activation, L'Oréal "Donate your wrinkles"
ADCI - Silver, Film Craft - Copywriting, Mutti "Ogni Giorno"
ADCI - Bronze, Film Craft - Music&Audio, Mutti "Ogni Giorno"
EFFIE - Bronze, Healthcare and Beauty, L'Oréal "Revitalift Laser X3"
EFFIE - Shortlist, Healthcare and Beauty, Maybelline "Ciglia Sensazionali"
2019
EFFIE - 2 x Shortlist, Finance and Insurance, Mastercard "Contactless"
EFFIE -  Shortlist, Energy, Iberdrola
ADCI - Bronze, Digital Best User Experience, Mastercard "the Priceless Table"
ADCI - 3 x Shortlist, Product Design, Creative Use of Technology, Interface Design, Mastercard "the Priceless Table"
Social Media Week - Winner, Best Influencer Marketing Campaign, Poste Italiane "Gli amici di Babbo Natale"
ADCI - Bronze, Digital Motion Design, Poste Italiane "Gli Amici di Babbo Natale"
ADCI - Shortlist, App Mobile Entertainment, Poste Italiane "Gli Amici di Babbo Natale"
ADCI - 2 x Bronze, Print, Poste Italiane "A Look Into the Future"
ADCI - 3 x Shortlist, Outdoor, Poste Italiane "A Look Into the Future"
Golden Drum  – Gold, Content, Ubrew “Beer Heroes”
Golden Drum  – 3 x Shortlists, Digital & Social, Activation, Craft, Ubrew “Beer Heroes”
ADCI - Silver, Direct Marketing Campaign, Ubrew “Beer Heroes”
ADCI - Bronze, Digital & Social Direct, Ubrew “Beer Heroes”
ADCI - Bronze, Digital & Social Promo and Activation, Ubrew “Beer Heroes”
ADCI - Bronze, Film Branded Content, Ubrew “Beer Heroes”
ADCI - Best Use of Youtube, Ubrew “Beer Heroes”
Eurobest - 2 x Shortlists, Digital & Online Film, Ubrew “Beer Heroes”
Key Award - Winner, Music, Mutti
2018
ADCI Art Directors Club Italiano – Bronze for the Campaign, Print, Poste Italiane “Big Stories”
Cresta Award – 2 x Shortlists, Outdoor, Poste Italiane “Art Gets Small"
Cresta Award – 2 x Shortlists, Press, Poste Italiane "Art Gets Small"
ADCE – 2 x Nomination Award, Outdoor, Poste Italiane “Art Gets Small”
ADCE – 2 x Nomination Award, Press, Poste Italiane “Art Gets Small”
Key Award - Winner, Integrated Campaign, Poste Vita "Assicurati alle Poste"
2017
ADCI – Gold, Photography, Poste Italiane “Art Gets Small - Beethoven”
ADCI – 2 x Silver for the Campaign, Press, Poste Italiane “Art Gets Small”
ADCI – Silver, Photography, Poste Italiane “Art Gets Small - Napoleon”
ADCI – 2 x Bronze, Outdoor, Poste Italiane “Art Gets Small”
ADCI – 3 x Shortlist, Press, Poste Italiane “Modern Art Gets Small”
ADCI – Shortlist, TV, Vemedia “Nessun Dorma”
Epica Award - Bronze, Photography, Poste Italiane “Art Gets Small - Napoleon”
Epica Award- Shortlist, Print campaign "Art Gets Small"
Epica Award- Shortlist, Print "Duchamps Gets Small"
Cresta Award – Shortlist, Outdoor, Poste Italiane “Infofil 2"
ADCE – Nomination Award, Print&Outdoor, Poste Italiane “Art Gets Small”
Eurobest – 2 x Shortlists, Print&Outdoor, Poste Italiane “Art Gets Small”
Eurobest – 2 x Shortlists, Print&Outdoor Craft, Poste Italiane “Art Gets Small”
2016
Cannes Lions – 5 x Shortlists, Print and Publication, Poste Italiane “Lettere dal Fronte”
Epica Award – Gold, Photography, Poste Italiane “Art Gets Small - Earring”
Epica Award – Silver, Photography, Poste Italiane “Philatelic Subscription”
Epica Award– Shortlist, Design, Poste Italiane “Infofil 2”
ADCI – 4 x Gold, Design, Poste Italiane “Infofil 2”
ADCI – Silver, Photography, Poste Italiane “Art Gets Small - Earring”
ADCI – Bronze, Photography, Poste Italiane “Philatelic Subscription”
ADCI – 2 x Shortlists, Press, Poste Italiane “Philatelic Subscription” + "Art Gets Small - Earring"
ADCE – 2 x Nominations, Print&Outdoor + Design&Craft, Poste Italiane “Lettere dal Fronte”
New York Festival – 2 x Finalist Awards, Press, Photo, Poste Italiane “Lettere dal Fronte”
Archive 5/16 – Publication, Poste Italiane “Milanofil”
Archive 2/16 – Publication, Poste Italiane “Philatelic Subscription”
Archive 2/16 – Post Production award, Poste Italiane “Philatelic Subscription”
Key Award – Winner, TV, Poste Vita "Washing Machine"
2015
Cannes Lions - Shortlist, Promo and Activation, Fiorucci “Board of Peace”
ADCI – Gold, Press, Poste Italiane “Lettere dal Fronte”
ADCI – Gold, Photography, Poste Italiane “Lettere dal Fronte”
ADCI – Silver, Design, Poste Italiane “Infofil”
ADCI – Bronze, Outdoor, Fiorucci “Board of Peace”
ADCI – Shortlist, Design Fiorucci “Board of Peace”
Eurobest – Shortlist, Outdoor, Poste Italiane “Lettere dal Fronte”
Graphis – Merit Award, Design, Poste Italiane “Infofil”
Archive 4/15 – Publication, Poste Italiane “Lettere dal Fronte”
Epica Award – 2 x Shortlists, Press + Photo Poste Italiane “Lettere dal Fronte”
National Gallery of Modern Art – Corporate Art Exhibition, Poste Italiane “Calendario”
International Grand Prix Relational Strategies  – Winner, DM, Poste Italiane “Letterine Natale”
2014
ADCI - Shortlist, BTL, Poste Italiane “Calendario”
AdForum Top 5 worldwide – Honda, TV, “Double Clutch”
2011
ADCI - Bronze, Integrated Campaign, FAO “1 billion hungry”
EACA Care Award - Winner, Government Bodies and Organizations, FAO “1 billion hungry”
New York Festival – Finalist Certificate, Integrated Campaign, FAO “1 billion hungry”
Cresta Award - Shortlist, Integrated Campaign, FAO “1 billion hungry”
Cresta Award - Shortlist, Digital, FAO “1 billion hungry”
ACT Responsible - 4 x Gold, Integrated + Film + Event + Corporate Image, FAO “1 billion hungry”
Press Key Award - Winner, Integrated Campaign, FAO “1 billion hungry”
2010
Epica Award - Bronze, Integrated Campaign, FAO “1 billion hungry”
2009
Best Event Award - Silver, MasterCard “Gift Day”
Italian Web Awards - Winner, BCC Bank “Jump”
Key Award – Winner, TV, BCC Bank “La mia banca è differente – parcheggio”
2008
ADCI - Shortlist, Graphic Design & Typography, MasterCard “Black Book”
Pubblicità e Successo – First prize, Press, MasterCard “Liverpool”
Pubblicità e Successo – First prize, TV, MasterCard “Tutto su mia sorella”
Pubblicità e Successo – First prize, Press, BCC Bank “Prete”
2007
ADCI - Shortlist, TV, BCC Bank “Il teatrino della finanza”
New York Festival - Finalist Certificate, TV, BCC Bank “Il teatrino della finanza”
Midas Award - Finalist Certificate, TV, BCC Bank “Il teatrino della finanza”
Ad Spot Award  (Int. Low Budget Film Festival) – First prize, TV, Internazionale “Earth”
2006
ADCI - Shortlist, TV, BCC Bank “La mia banca è differente – gate”
Pubblicità e Successo – First prize, TV, BCC Bank “La mia banca è differente – gate”
2005
ADCI - Shortlist, Press, Internazionale “Pagine bianche”
ADCI - Shortlist, Poster, Coop “Brutti ma buoni”
Pubblicità e Successo – First prize, TV, MasterCard “Tutto su mia sorella”
2004
Radiofestival – Gold, RAI “Arrotino”
New York Festival - Finalist Certificate, Radio, Internazionale “In italiano”
ADCI - Shortlist, Press, Internazionale “Nuovi Italiani”
ADCI - Shortlist, Radio, RAI “Arrotino”
Mediaforum Top Brand Advertising -  Gold, TV, MasterCard “Dedicated to”
2003
Eurobest - Shortlist, Press, Werthmann & Metzler, “The sign”
Golden Award of Montreux - Finalist Certificate, Press, Werthmann & Metzler “The sign”
Golden Award of Montreux - Finalist Certificate, Press, Solitaire Hair “Look Good"