In 2016 ENAV - National Air Traffic Control Agency- launched its IPO. The first of its kind, worldwide.
Going public in such a peculiar business with a company that almost no one knew about, was a brave decision.
The campaign started with a corporate phase, a first ever for Enav.
It then it merged into an IPO communication inviting stakeholders and the general population to invest.
"LOOK UP" resulted as one of the most succesful Italian privatization,
with a request that overtook offer by 8 times.
Going public in such a peculiar business with a company that almost no one knew about, was a brave decision.
The campaign started with a corporate phase, a first ever for Enav.
It then it merged into an IPO communication inviting stakeholders and the general population to invest.
"LOOK UP" resulted as one of the most succesful Italian privatization,
with a request that overtook offer by 8 times.
