In Italy there’s no equality before love.
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To launch its Double Servings ready made sauce, Althea decided to celebrate love in each and every form.
A little campaign that started a huge National debate.
Radio 24 interviewed Guido Barilla about Althea: “…so you wouldn’t air a campaign with a gay couple?”. Barilla: “No!” and social networks reacted stronglly, bringing all love that Althea puts into its sauces well out of the kitchen.
In Italy there’s no equality before love, but there’s a place where love can be the same for everybody.