2 out of 20+ commercials from La mia Banca è Differente (My Bank Is Different)
the longest running banking campaign ever aired in Italy: 2002-2013.
the longest running banking campaign ever aired in Italy: 2002-2013.
In the first two years, BCC - almost unknown brand with the smallest
communication budget
on the market - turned into one of the most well known financial brands
in the Country.
communication budget
on the market - turned into one of the most well known financial brands
in the Country.
"La mia banca è differente" started as a campaign theme-line,
today is a popular idiomatic expression and still is the BCC pay-off.
Awarded at ADCI | Italian Web Awards.
today is a popular idiomatic expression and still is the BCC pay-off.
Awarded at ADCI | Italian Web Awards.